When it comes to our shopping, we're used to looking at the ingredients of a product we are going to buy and we know what to avoid, but how many of us actually look at the ingredients of the toothpaste in our basket.
Gums are part of the soft tissue lining of the mouth. Unlike the soft tissue linings of the lips and cheeks, most of the gums are tightly bound to the underlying bone which helps resist the friction of food passing over them.
Around 12% of us suffer from extreme dental anxiety. In fact, the British Dental Association says that 25% of the...